Owner Interview

Joe Turnbough:

  1. What helped you decide to found/become an owner of Optimum Networking?

I decided to found Optimum Networking because I always wanted to become an entrepreneur. When I was a Marine, I used to build PCs and sell them on base to various other Marines. I really enjoyed that and I kind of had a bug for it. I realized when I got out of the Marines that bug never left me. I started working in engineer

ing at CH2MHill as my first civilian job and met another gentleman named Tracy who also had an entrepreneurial bug.  He and I decided to start Optimum Networking and get into the IT business. IT has always be

en a passion of mine and business has always been a passion of mine. Coupling those things together seemed like the right thing to do.

  1. As an owner of Optimum, what are you most proud of?

I’m most proud of the company we built over the past 26 years. We started with hardly any capital whatsoever and we’ve been able to build up a great team of professionals.  We have a great culture here; it is like a family where everyone cares about everybody and get along very well.  We all work hard to service our clients and provide tons of value for them. That’s what I’m most proud of.

  1. What are some of your favorite memories over the years?

My favorite memories have to be around some of the tough challenges we’ve taken on.  We have managed several mergers and acquisitions (for our clients) over the past several years. We had a client who would purchase assets from another company, and we would have to untangle all those assets and put a solid design together to put in new pieces and integrate old pieces, migrate all the data and get them up and running on their own environment— all within a short period of time, usually withing 90 to 120 days.  There was a contract and budget we needed to work with called a Transition Service Agreement (TSA) where they have a requirement to get off the systems within 90-120 days. We’ve always been up to the challenge to get the work done in that time frame. That is one of the things I’m most proud of, to be nimble enough to work through that and have enough knowledge and experience to pull that off without a hitch.

  1. You’ve been doing this a long time. What keeps you fresh and “in the game?”

One of the things that keeps me fresh is always looking at the new technologies out there and the tools that we need to keep us sharp.  To accomplish this, I joined a peer advisory group a couple of years ago. This allows me to sit down with other professionals across the country that are also in the MSP space and we openly talk about things that work well and don’t work well and different tools we’ve tried that are beneficial or not so beneficial and it helps us decide about the things we should be thinking about and validates what we are doing well or not so well.  Also, it helps identify where we should be long term.  It makes us work on the business instead of in the business.  Otherwise, if I wasn’t in a peer advisory group, I would be working tactically inside the business. This forces me to step away, give a 30,000-foot view which is another angle to work “on” instead “in” the business. Also, the nature of IT is always changing.

  1. If current of future clients need to know one thing about optimum, what would it be?

I would say it is the care factor. We absolutely care about our clients and we really want to partner with them. We don’t want our clients to feel like we are just a vender to them. We are part of their IT team and we bring a lot of value to the table with many years of investment in the various tools and processes we’ve put together.  So, I would like our clients to know that we are a partner with them, and we care about their data, information and business as much as they do.

Join Us! For our bimonthly Educational Series Workshop-Cybersecurity

Each online workshop focuses on technology that impacts your business the most.  Through this online workshop, you will get a chance to interact with other business owners and executives, and have direct access to our top engineers.  AND we will buy a “virtual” lunch through GRUB HUB!


Cyber Security


Are Your Employees Secure?

Are Your Customers Secure?

Is your Data Secure?


Having answers to these questions is imperative for today’s business owners and professionals.

Join us for answers

Thursday March 11th

12:30 – 1:30 Mountain Time

Register HERE:

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Service Tag

If a user needs the service tag (serial number) of a device, yes they can flip over the device and read the sticker. But what if the sticker is faded or missing? Or what if the device is buried on a desk? Or what if the technician is just not crazy about flipping over a chassis to read tiny characters?

  • Open a PowerShell window (does not need to be admin)
    serial number

Hostname Directory

Often when working with users, the need may arise to have the name of the computer (hostname). Users may not know where to find the name of the computer easily. This is a simple function to paste the hostname on the taskbar, which can also be used as a directory to store commonly used files or tools.

  1. Open a PowerShell window (does not need to be admin)
  2. Enter the following commands:

    • This sets the variable “dirName” with the path to the folder to create. The Env:ComputerName is an environmental variable which pulls the NetBIOS name.
    • The second command is a conditional statement that checks the filepath for a directory with a name that matches with the name set in the previous command. If there is no directory found, one is created.
  3. To paste it to the taskbar, right click on the taskbar >> select Toolbars (at the top) >> New Toolbar >> navigate to the directory just created, select it, and click Select Folder.
  4. The directory will be saved as a supplementary toolbar on the taskbar.
  5. To access the directory and save files there, right-click on the name (ON-ROC-LT30) and select Open Folder. That will open a File Explorer instance and allow the user to save files there.
  6. The name of the directory will not be automatically updated if the name of the computer is changed, the whole process would need to be run again.
Battery Report

Battery Report

When troubleshooting a battery or charging issue on a laptop, it can be helpful to have a report on the health of the battery itself. This can help determine if the failing component is the battery or the power brick.

  1. Open Command Prompt (does not need to be admin)
    • WinKey + R >> type “cmd”
  2. Enter command

  1. The command will create a Battery Life Report and save it to C:\Users\<username>\battery-report.html.
  2. If the battery is fully discharged and cannot hold a charge any longer, the report will indicate that.